Creative Creator / Graphic Designer

Revised November 19th, 2017

Company:OPTIK K&R www.Optikkandr.com/aboutus
Location:Toronto (Scarborough), Ontario
Salary/Benefits:to be discussed + health/dental benefits package after 3 months.
Benefits:Full benefits package after 3 months.
To Apply:email resume and porfolio:     rmaxwell@kandr.com

DESCRIPTION

Eyeglass (ophthalmic) Lens Company requires a Content Creator. This role would focus on researching and writing product descriptions, writing copy for our website, and creating content for our social media channels. Additional responsibilities include developing marketing materials using desktop publishing. Participating in marketing campaigns, creating brand ideas and concepts, and managing our social media accounts.

The ideal candidate will have will have the ability to completely and independently execute branding and advertising concepts. They will have to be resourceful in finding outside sources to fill the gaps of any skills they may not possess (eg. Translating copy to other languages, video production, etc.)

A writing sample or portfolio will be required to apply for this position.


SUMMARY OF QUALIFICATIONS

  • Outstanding English creative writing, grammar and editing skills
  • Ability to understand/apply/maintain/promote brand tone of voice
  • Ability to craft compelling stories into shareable content
  • Strong knowledge of all major social media platforms
  • Graphic design skills using Adobe Creative Suite applications
RESPONSIBILITIES

CONTENT CREATOR
  • Excellent editorial/writing skills with a focus on creating a compelling, creative, high business impact story.
  • Researching technical products (lenses and coatings) and articulating their features, benefits and use.
  • Provide content for web site, press releases, social media, and various other marketing materials
  • Communicating the brand feel and experience.
CREATING PROMOTIONAL MATERIAL
  • Provide graphic design and desktop publishing/layout support for the creation and editing/updating of sales/marketing materials (catalogs, brochures, flyers/ eblasts, newsletters, poster/banners/signage)
  • Product photographic and video production support, including scripting/storyboarding assistance.
  • Work with web site developers to create, update and design company web site and page content.
  • Work with clients to produce promotional materials
SOCIAL MEDIA
  • Monitoring, managing and promoting the company’s social media presence
CHALLENGES

  • Highly technical field. Self-Learning the details of how the products work and creating content and communicating those ideas.
  • Working independently. 1 person show.
  • Branding a product that has no visuals. All lenses look the same.
  • Extracting brand identity.
  • Expectation of resourcefulness
OTHER QUALIFICATIONS

  • Ability to multi-task, while adhering to multiple deadlines.
  • Strong organizational, administrative, and leadership skills
  • Post-secondary degree in related field. Marketing Degree. Art and design
  • 5+ years of related experience creating content. Outside-the-box thinking
  • Strong story telling experience
  • Eagerness to learn features of highly technical product
  • Experienced in new and traditional media – digital, email, apps, print, collateral
  • Experience using social media (Facebook, Twitter, YouTube) ad management dashboard
  • Exhibit excellent concept development and execution skills. Going from Idea to campaign.
  • Confidence without ego. Glass-half-full outlook. Emotional intelligence.
  • Self-motivated and able to work independently through to final stages of a project
  • Positive attitude towards multiple opinions, revisions and input. Happil